In the United States, co-ownership has been understood and accepted for much longer. Here, many schemes are based on the residence club model where large resorts offer a wide range of leisure services and owners may not stay in the same apartment each time they visit.

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In Europe, the experience and perception of timeshare is more negative than in the United States and that may explain why interest in the co-ownership model has seen slower growth.

But that's all changing.  At least 20 start-ups have entered the fractional ownership space since 2020 offering shares in luxury, individual homes. Developers and agents are also seeing the benefits of adding a co-ownership option to their sales mix.

This has helped increase awareness and understanding of this savvy alternative to whole ownership. Increasing numbers of European buyers are now seeing the compelling benefits of co-owning a luxury second home with a few other like-minded families. 

Sojourn8 is at the forefront of this growing trend. Although 60% of the enquiries we receive are from the United States and Canada, we continue to work hard raising awareness with European buyers of this innovative but simple way to own a second home. 

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